At 123 av, we take your privacy very seriously. This document transparently explains how we collect, use, store, and protect your personal information — in full compliance with Malaysia's Personal Data Protection Act (PDPA) 2010.
Six core principles that shape how we handle your data every day.
All data transmitted between your device and 123 av servers is protected by 256-bit SSL encryption — the same standard used by Malaysia's leading financial institutions. No third party can intercept or read your information in transit.
The 123 av Privacy Policy is built to fully comply with Malaysia's Personal Data Protection Act (PDPA) 2010. This means you have clear legal rights over your data — including the right to access, correct, and request the deletion of your personal data.
123 av has never sold, rented, or traded members' personal data to third parties for marketing or commercial purposes, and never will. Your data is used solely for platform operations and to improve the services we provide to you.
We only collect information that is strictly necessary to provide you with 123 av's services. This data minimisation principle ensures we never collect more information than is required to operate our platform.
We believe you have the right to know exactly what happens to your data. The 123 av Privacy Policy is written in plain, straightforward language — not confusing legal jargon — so you can fully understand your rights and choices.
You may access, update, or request deletion of your personal data at any time by contacting our team. You can also manage your notification preferences and marketing communication settings directly from your 123 av account settings.
Welcome to the 123 av Privacy Policy. This document ("Privacy Policy") describes how the 123 av platform — accessible via 123av-khelo.com and all associated digital channels — collects, uses, discloses, and protects your personal information.
This Privacy Policy applies to all individuals who interact with the 123 av platform, including website visitors, registered members, active users, and former members whose records remain in our system. By registering an account or using the 123 av platform in any way, you confirm that you have read and understood this Privacy Policy.
Our Commitment: 123 av is committed to fully protecting your privacy in accordance with Malaysia's Personal Data Protection Act (PDPA) 2010 and the highest international standards in data management. We have never sold or traded your personal data with anyone.
If you have any questions about this Privacy Policy or how we handle your data, please contact our Data Protection Officer at support@123av-khelo.com. We will respond to your enquiry within three (3) business days.
When you register or use 123 av services, you voluntarily provide us with the following information:
When you use the 123 av platform, our systems automatically record certain technical information, including:
In certain circumstances, 123 av may receive information about you from trusted third-party sources — such as identity verification service providers or fraud prevention agencies — to help us verify your identity and safeguard platform security.
123 av uses the personal data collected for the following purposes. We will not use your data for any other purpose without your prior consent:
| Purpose of Use | Information Used | Legal Basis |
|---|---|---|
| Registration & Account Verification | Full name, IC number, date of birth, email, phone number | Performance of Contract |
| Financial Transaction Processing | Payment information, deposit/withdrawal records | Performance of Contract |
| Fraud Prevention & AML | All account & transaction data | Legal Obligation |
| Customer Support | Account information, communication records | Legitimate Interests |
| Platform Improvements | Anonymised usage data | Legitimate Interests |
| Marketing Communications | Email, phone number (with consent) | Consent |
| Responsible Gaming | Gaming patterns & betting records | Legal Obligation |
In accordance with Malaysia's Personal Data Protection Act (PDPA) 2010, 123 av processes your personal data on one or more of the following lawful bases:
123 av does not sell, rent, or trade your personal data to any third party. However, we may share your data in the following limited circumstances:
We work with carefully selected third-party service providers to support the operation of the 123 av platform, including payment service providers such as Touch 'n Go, GrabPay, DuitNow, and FPX, cloud computing providers, gaming software vendors, and identity verification agencies. All providers are bound by strict data protection agreements and are only permitted to use your data for specified purposes.
In certain circumstances, 123 av may be required by law to disclose your personal information to Malaysian government authorities, law enforcement agencies, or courts with valid jurisdiction.
In cases where 123 av needs to protect platform security, investigate fraud, or pursue legal action, we may share relevant information with legal advisers, auditors, or other parties involved in that process.
All data sharing by 123 av is carried out with appropriate contractual safeguards and solely for legitimate purposes. We never disclose your data for third-party advertising.
123 av retains your personal data for as long as your account remains active, and for the period required after account closure in accordance with applicable Malaysian laws and regulations. Generally:
123 av employs comprehensive security measures to protect your data against unauthorised access, alteration, disclosure, or destruction:
Personal data of 123 av Malaysia members is stored primarily in data centres located in the Asia region, certified to ISO 27001 security standards. Any cross-border data transfers are carried out with appropriate safeguards in accordance with Section 10.
As a 123 av member in Malaysia, you have the following rights over your personal data under the Personal Data Protection Act (PDPA) 2010:
Requesting a copy of the personal data we hold about you
Correct inaccurate or incomplete data
Requesting deletion of your data under certain circumstances
Restricting the processing of your data under certain circumstances
Receive your data in a machine-readable format
Object to processing for direct marketing purposes
To exercise any of the above rights, please contact our Data Protection Officer at support@123av-khelo.com. We will respond within thirty (30) days and will not charge any fee for reasonable requests.
Please note that certain requests may not be fully accommodated where data processing is required under Malaysian law or is necessary to fulfil an existing contractual agreement between you and 123 av.
The 123 av platform uses cookies and similar tracking technologies to enhance your user experience. The following are the types of cookies we use:
You can manage or disable optional cookies through your browser settings. However, disabling essential cookies may affect the functionality of the 123 av platform.
The 123 av platform is intended for individuals aged 21 and above only. We do not knowingly collect or process any personal information from individuals under the age of 21.
If you believe we have inadvertently collected data from someone under the age of 21, please contact us immediately at support@123av-khelo.com. We will take prompt action to delete the relevant data and close the account in question.
123 av applies strict age verification procedures during registration and reserves the right to request proof of age at any time. This is part of our commitment to responsible gaming and the protection of vulnerable groups.
In the day-to-day operation of 123 av, your personal data may be transferred to and stored on servers located outside Malaysia, primarily within the Asia-Pacific region. When this occurs, 123 av ensures adequate protection through:
By using 123 av's services, you acknowledge and agree that your data may be processed in countries with data protection laws that differ from Malaysia's, subject to the safeguards we have set out above.
123 av reserves the right to update this Privacy Policy from time to time to reflect changes in our data processing practices, new legal requirements, or newly added platform features. The "Last updated" date at the top of this page will always reflect the most current version.
When material changes are made to this Privacy Policy, 123 av will notify you via:
We encourage you to review this Privacy Policy periodically. Continued use of the 123 av platform after any changes take effect constitutes your acceptance of the updated Privacy Policy.
If you have any questions or concerns, or wish to exercise your privacy rights in relation to the 123 av Privacy Policy, please reach us through the following channels:
For PDPA-related complaints that 123 av is unable to resolve, you have the right to lodge a complaint with the Personal Data Protection Commissioner of Malaysia.